Business report Essay Example | Topics and Well Written Essays - 1250 words - 1

Business report - Essay ExampleGiven the fact that wimp shell out is into the quick service restaurant industry, the nation has already witnessed a lot of new players in this particular area starting operations in India. The field famous players like MacDonalds, Taco Bell, Pizza Hut etc have already opened scores of outlets in all major cities within India. So the epoch is ripe for making an entry into the Indian markets since deferring this decision would only increase competition and may also lead to entry in an already stark(a) market. The report would harp on the macro environmental factors that are probable to become important if Chicken Treat actually mulls expanding these outlets into the Indian shores. With the help of PESTL and SWOT, the belles-lettres available on the industry at large, the upcoming trends, the best market entry decision for Chicken Treat would be suggested in order to exonerate the new market development work a potential success. PESTL Analysis The analysis should initiate with the PESTEL Analysis, which refers to the blend of various macro environmental forces that drive the surgical process of the organization and consists of the political, economic, sociological, technological, ecological and legal forces (Viardot, 2004). Furthermore, it assists companies in the selection of attractive markets and the appropriate entry mode (Aubert & Frigstad, 2007). Political India as a nation is indeed soon politically stable and post globalization the country has been trying to attract FDI in various sectors and one of those leading industries is the quick service restaurant industry. This is likely to prove to be an advantage in terms of the political environment of Chicken Treat and its subsequent market expansion in the Indian markets (Krafft & Mantrala, 2010, 130). As already mentioned, South Asian nations in general and specifically India and China have gradually geared up for globalization and are therefore welcome multinationals like MacDonalds and Pizza Hut. In the context of globalization, various regulation and tax policies as well as FDI regulations have already been relaxed to a substantial result and the processes of deregulation and delicensing of various products and services are taking place at a fast pace. This should also work towards paving the way for companies like Chicken Treat to open outlets in India. However, given the high order of democracy in India, various political organisations have been trying to resist the entry of excessively many firms in food sector with particular emphasis on FDI in retail and especially multi brand retail (Datt, 2008, 178). This may also bushel the quick service restaurant industry to a considerable extent and hamper the proper functioning of firms such as Chicken Treat. Again, it is sure that the Indian government wants more investment in FDI therefore the environment should work out to be overall congenial for Chicken Treat in India. level-headed The le gal environment of Chicken Treat in India again brings forth quite a few heartening aspects of heightened outlay in FDI and patronization from the government on with various other legal entanglements that should be adhered to if a firm intends to open sales outlets in India. Among the other aspects of the legal environme