Blackberry Research Paper Example | Topics and Well Written Essays - 1500 words

Blackberry - Research Paper Example As of 2012, there are more than 8 million BlackBerry subscribers worldwide. The company has its offices in Europe, North America and Asia- Pacific. It is traded on the Toronto Stock Exchange and NASDAQ. Company’s vision and goals include providing solutions across global mobile market. BlackBerry’s current mission is to enhance its current product portfolio and develop new products. It also aims to provide uninterrupted and efficient services. The brand’s corporate culture is well developed and celebrates creativity, achievements as well as risk taking attitude (Ahmed 35). The workforce is motivated to accomplish beyond potential. BlackBerry also supports the environment through variety of campaigns, programs and participative opportunities. The company is known for its philanthropic activities. The company has donated huge amounts in various social charities as well as institutions for growth and development of the society. Industry Information The industry info rmation includes Pestle and Porter’s Five Forces analysis. Pestle analysis Political Canada is a land of rich natural resources. Political environment is progressive; quality of life is stable and comfortable. Since political risk is very low in Canada, organizations have the liberty to establish their corporation without any political hassle. Economical Economy of Canada is dominated by service sector. Major energy exporter and trading country across the globe. Conservative banking system Economic system is market oriented. Social Sense of belongingness in the community. Living standard is high and maintaining social status is important. Women are given less preference than men in society and occupation. Technological Internet usage is one of the highest across the globe Most of the internet users are teenagers and young adults Social media is gaining a cult status Legal Federal state with parliament system Supreme court has the authority to bind any court with single ruling Individual privacy is important for Canadians and they also have a privacy protection act Jurisdiction is divided between provincial and federal jurisdictions Environmental Criticized for lack of environmental improvement activities High emission of greenhouse gases and high waste production from industries as well as organizations (â€Å"Environment†). Need for greater sustainable consumption Porter’s Five Forces Figure: Porter's five forces model (Source: (Source: Author’s creation) Production More than 90 percent of BlackBerry’s production costs go for its four largest suppliers. These are Elcotec, Jabil Circuit, Qulacomm and Multi-Fineline (â€Å"Do you know who manufactured your BlackBerry†). Various third party application developers have been integrating with the device. The company is a bit secretive about its supply chain management process as there is no mention of its logistics strategy in the company’s website. Since majority of its suppliers are concentrated in China, the company sometimes faces issues in terms of timely delivery and logistics management in case of bull orders. Personnel The employee compensation is based on basic pay, merit pay as well as benefits and incentives. Benefits include free message parlor, free gym membership, free participation in various wellness programs and a free BlackBerry. The current human resource division of